PR Digital México

Who Should Run Your Brand’s Social Media? Pt. 1

In Uncategorized on febrero 24, 2014 at 8:37 pm

Lo hemos discutido anteriormente, si alguién sabe como manejar tus marcas y posicionarlas de la mejor manera es tu equipo de Relaciones Públicas.

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My professor, Micheal Britto, brought up a very interesting question in our social media strategy class last week. Who should be responsible for managing the social media channels of a brand? He asked if it should be the Public Relations team? The majority of the class raised their hands. He asked if it should be the Marketing team? A few hands went up. Then he asked if should be managed by someone else? I raised my hand along with a few others. As I raised my hand, he calls on me and asks me why? “I think it should be it’s separate branch within the brand,” I said. He also calls out the other students that think it should be managed by someone else and they also had different responses.

This class scenario on who should run social media for a brand also reminded me of the attitude brands have today…

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